Building a bigger innovation pipeline for a global foodservice business

Platforms

We started with the client’s existing insight and strategy, enriching it through Sammi’s 360° scan of consumer, expert, cross-category, macro and cultural sources, alongside archived category intelligence, to explore chefs’ unmet needs and tensions in the context of emerging food culture.

That depth of insight enabled us to generate 18 potential growth opportunities in hours. Our expert strategists then refined and sharpened the strongest platforms to maximise their strategic and innovation potential.

Sizing

We consolidated the strongest opportunities into four macro territories, then sized each against value potential, future momentum, brand fit, competitive intensity and how well it addressed genuine unmet chef needs. That gave the business four clear and prioritised opportunity platforms to innovate against.

Ideas

AI-first creative ideation turned those four territories into a wide range of product and solution ideas. We developed 30 of the most compelling into innovation blueprints and took them into a cross-market workshop, where clients and strategists built on them together. The best thinking from that session became 10 final concepts, ready for testing.