Close-up of skincare and grooming products arranged on a surface
All challenges

Foresight & Trends / Case study

Future-proofing the innovation pipeline: grooming and beauty to 2035

Challenge

Grooming and beauty is being pulled in very different directions. Inclusivity, personalisation, biotech, climate, economics, technology and wellness are all reshaping the category.

This health tech company needed to see where grooming and beauty was heading — and where the biggest growth opportunities would emerge — to shape its strategy and innovation roadmap through to 2035.

Approach

Futures Platforms

01

Foundational insight

Sammi curated data on emerging grooming and beauty needs alongside the wider global shifts reshaping the category. Using trend frameworks across technological, cultural, behavioural and environmental change, plus VUCA, we built a powerful foresight foundation within hours — fuelling 18 distinct brand and category scenarios across Now, Next and Future.

02

SCENARIO BUILDING

Strategist-led iteration refined the work to eight final scenarios — each exploring the tension between positive and negative expressions of the same underlying shift, with regional nuance and clear implications for the brand.

Impact

INNOVATION BUILT TO WIN ACROSS MULTIPLE FUTURES

We delivered eight grounded, evidence-based futures against which to stress-test the innovation pipeline, each paired with concrete, brand-specific opportunity spaces.

Rather than betting on a single version of 2035, our client can explore where innovation ideas remain resilient across futures where positive or negative scenarios of the same underlying shifts could play out.

Opportunity spaces SPANNING

  • Product
  • Service
  • Experience