Introducing the 5

Hi!

At the heart of what we do at ONE Strategy Studio are our virtual team - our 5 Gen AI models Sammi, Hayden, Skyler, Oli and Finn. I thought it would be good to introduce them all and tell you more about them…

SAMMI

Sammi is the seeker, imbued with the power of sourcing. He’s trained to find the most relevant and insightful publicly available online sources  to answer our client challenges.

It’s not about size or total coverage. It’s about sampling a targeted set of the most stretchy and inspiring sources to fuel the most insightful findings.

And it isn’t just online sources he explores. He can scan internal reports, research transcripts and social media tracking content… extracting maximum value from client data assets.

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HAYDEN

Hayden is the keen eye. imbued with the power of analytics and insight. He’s trained to take a birds-eyed view of the data that Sammi collects, hunting out the key observations that will unlock the insights that can help solve client challenges

He’s focussed on the consumer perspective, but he also takes a cultural view, looking not just at what people say, but where and how they say it. And he’s also immersing himself in expert perspective and the worlds of technology and science. It’s an integrated 360 view of potential insights.

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SKYLER

Skyler is the brain, imbued with the power of cross-discipline thinking and strategy. She’s trained to pull together the threads of insight that Hayden has found, and craft them into platforms of opportunity that answer our client’s challenges.

She brings these core, stretch and provocative opportunities to life, creating rich stimulus that helps teams engage at an initiative and emotive level. Working with Skyler isn’t a static process, it’s an iterative one. We can give feedback and guidelines to shape the opportunities into the perfect answer to our clients’ brand challenges.

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FINN

Finn is the dreamer, imbued with the power of creativity. She’s trained to take the insight and opportunities identified by Hayden and Skyler and use them as springboards to generate ideas… for innovation, positioning, comms and activation.

She generates a rich mix of ideas combining top of mind, virtual workshop and R&D approaches, working with Skyler to evaluate these ideas against success criteria to help guide our clients on which one to prioritise and take forward.

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OLI

Oli is the wizard, imbued with the power of narrative. He’s been trained to take insights, opportunities and ideas and bring the to life through evocative language and visual storytelling.

It’s Oli who shapes the articulation of insights so they better connect with the consumer reality, who brings platforms to life through evocative descriptions and images, who finds the best way to portray the intersection of consumer, culture and expert learning in a single expression. And it’s Oli who writes the concepts, translating Finns ideas into a cohesive single page.

Working with Oli is a collaborative experience too. We can give him specific guardrails for how he writes the concepts, ensuring all are optimised for the brand and brief.

In any agency it’s rare to find best in class expertise across all these skill areas. That’s what we’re building at ONE Strategy Studio, a virtual team of best in class Gen AI experts collaborating on our clients challenges with 100% automated project.

Giving our clients results in hours that are as good as or better than what they would get from a traditional agency over a period of weeks and months.

I’ll be sharing more about Sammi, Hayden, Skyler, Finn and Oli as we learn more about them and what they are capable of.

Have a great week!

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